對于絕大多數(shù)外貿(mào)業(yè)務(wù)員來說,領(lǐng)英(LinkedIn)都是一個非常重要且有效的客戶開發(fā)渠道。但領(lǐng)英(LinkedIn)開發(fā)客戶是一個長期積累的過程,無論是誰,要想在領(lǐng)英(LinkedIn)進行有效的客戶開發(fā),獲得詢盤和訂單,必不可少的一項工作就是需要長期不斷添加領(lǐng)英(LinkedIn)好友,積累增加潛在客戶數(shù)量。
但在添加領(lǐng)英(LinkedIn)好友的過程中,我們又必須面臨著申請通過率低的難題,如何才能提高領(lǐng)英(LinkedIn)添加好友的通過率?
那我們今天要探討的問題就是:如何添加領(lǐng)英(LinkedIn)好友,積累增加潛在客戶數(shù)量。
01
設(shè)計完善好個人領(lǐng)英檔案資料
需要一個完善的領(lǐng)英(LinkedIn)帳號職業(yè)檔案以及職業(yè)性強且又富有親和力的照片作為你的領(lǐng)英(LinkedIn)頭像。
02
有效的自定義邀請消息
還有非常重要的一項,在發(fā)送領(lǐng)英(LinkedIn)添加好友邀請時,我們需要一段能說服客戶愿意通過自定義的邀請消息,這可以有效的增加你添加對方為好友的通過率
03
7個邀請消息模板
今天就給大家分享7個已經(jīng)在實戰(zhàn)中充分證明過的領(lǐng)英(LinkedIn)添加好友的的邀請消息模板。
實戰(zhàn)模板一:
Hi{name},
I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.
Please give me the opportunity to connect with you and learn more from you.
實戰(zhàn)模板二:
Hi Jeff,
Came across your profile here on LinkedIn and would love to connect.
I am a Bluetooth headset product expert,and l've spent 5 years in this field.
Pls accept this invitation,maybe one day we can work together and make your business more profitable.
Thanks in advance.
Charles
實戰(zhàn)模板三:
Hi dear,
This is Sunny,CEO of公司名字,I'd like to be your fan on Linkedin,I have over 20 years'experience in XXXX Industry,any questions,I'm happy to help.
Hope I can be your friend here.
Either way,keep up your awesome work on LinkedIn.
Cheers,
Sunny
實戰(zhàn)模板四:
Dear··,
This is···,I am very glad to know you on LinkedIn.
And I hope to be connected with you and talk more about··(一定要是對方能感興趣的points)in further days together.
Best regards,
···
實戰(zhàn)模板五:
Hi Jane,
LinkedIn showed me your profile multiple times now,so I checked what you do.
I really like your work and as we are both in the creative industry–I thought I’ll reach out.
It’s always great to be connected with like-minded individuals,isn’t it?
Audrey
實戰(zhàn)模板六:
Hi··,
Good afternoon/morning/day.
This is··from China.I am also in··industry,
and I have some questions need your help.
Could you pls kindly accept my invitation?
Thanks in advance.
···
Best regards
實戰(zhàn)模板七:
Hi Mark,
I saw your profile("People Also Viewed")while viewing one of our mutual connections.
Was hoping we could connect here on LinkedIn,too.I'll work hard to post valuable posts&articles.
And,I look forward to yours.
Thanks for considering the connection request.
Take care,Joey
大家可以參照以上7個模板,然后結(jié)合自身情況和需求進行優(yōu)化調(diào)整。
04
避免編寫邀請消息會犯的錯誤
在編寫領(lǐng)英(LinkedIn)添加好友的邀請消息時,我們一定要明確自己的目的是希望對方能通過你的邀請,成為你的領(lǐng)英(LinkedIn)好友,所以在語言表達上要遵循真誠、簡潔、友好的原則。
但很多人在這一步會犯思維上的錯誤,總會用寫開發(fā)信的思維來寫領(lǐng)英(LinkedIn)添加好友的邀請消息,指望在這一步能把自己介紹的很詳細,展現(xiàn)出自己公司產(chǎn)品的優(yōu)勢等等,這是一種很嚴重的錯誤。
05
領(lǐng)英(LinkedIn)的作用
領(lǐng)英(LinkedIn)作為全球最大的職場社交平臺,它的價值非常值得我們花費時間去探索。因為它不僅僅是獲得更多的潛在客戶,不僅僅是用來主動開發(fā)客戶,不僅僅是幫助維系客戶關(guān)系......
更重要的是領(lǐng)英(LinkedIn)能讓你依托在這個全球最大的職場社交平臺上,建立一個專業(yè)優(yōu)秀的個人形象展示,傳播一個富有魅力的個人品牌價值。所以無論是直接開發(fā)客戶,還是間接促進客戶信任,領(lǐng)英(LinkedIn)都有著非常重要的作用。