母親節(jié)營銷怎么做 Pinterest來支招

還有一個(gè)月就是母親節(jié)了，是時(shí)候?yàn)閶寢寕兲崆皽?zhǔn)備禮物了！

平時(shí)都是媽媽在籌備最完美的禮物、準(zhǔn)備大餐或家庭聚會(huì)?，F(xiàn)在，是時(shí)候回饋我們偉大的母親，或者給她們提供犒勞自己的方式。

針對“母親節(jié)”的節(jié)日主題，Pinterest上有573萬條靈感被收藏，產(chǎn)生了118萬次相關(guān)搜索。從1月份到3月份，均是每年投放相關(guān)廣告的高峰期。

Pinterest用戶會(huì)提早為母親節(jié)做準(zhǔn)備，并利用Pinterest獲取節(jié)日靈感。比方說，想要籌備母親節(jié)的早午餐，便會(huì)在Pinterest上瀏覽菜單，得到靈感，遇到心儀的靈感菜肴便會(huì)收藏、下單、購物原材料。

垂類趨勢

女裝(Women’s Apparel)

Women’s Day

is a Top Term

Spring Fashion

is a Top Term

Beautiful jewelry

is a Top Term

Below the knee dress

is a Top Term

Blue topaz

is a Top Term

美妝(Beauty)

Pink hair pastel

searches increased by 321%

Spring nails

searches increased by 164%

Holographic hair

is a Top Term

Timeless nail colour

is a Top Term

Self care tips

is a Top Term

家居(Home)

Egg box daffodils

is a Top Term

Garden activities

is a Top Term

Vintage shabby chic

is a Top Term

Kitchen pantry organisation

is a Top Term

Living walls outdoor

is a Top Term

禮物(Gifting)

Mother’s Day crafts for kids easy

searches increased by 49x

Mother’s Day poem from kids

searches increased by 250%

Mother’s Day projects

searches increased by 108%

Mother’s Day cards handmade

searches increased by 55%

Mother’s Day gifts

searches increased by 57%

Homemade Mother’s Day gift

searches increased by 25%

Happy Mother’s Day funny

searches increased by 23%

食物(Food)

Mother’s Day cupcake ideas

searches increased by 304%

Mother’s Day biscuits

searches increased by 7%

Mother’s Day breakfast

is a Top Term

Mother’s Day afternoon tea

is a Top Term

Easy baking for kids

is a Top Term

Mother’s Day cake ideas

is a Top Term

Pinterest時(shí)刻公式

再來看看Pinterest官方提供的節(jié)日營銷萬能公式。

·時(shí)刻：用戶每季度、每年來到Pinterest平臺(tái)做計(jì)劃的原因。

·趨勢：Pinterest用戶經(jīng)歷時(shí)刻時(shí)會(huì)搜索的特定事物。趨勢可被用于賦能素材。

·趨勢全套建議：品牌發(fā)布創(chuàng)意廣告的整體解決方案，可激發(fā)時(shí)刻計(jì)劃&購買決策的靈感。他們強(qiáng)調(diào)時(shí)刻，充分利用趨勢洞察，并且包括Pin圖優(yōu)化建議。

經(jīng)過實(shí)踐驗(yàn)證，當(dāng)Pinterest內(nèi)容結(jié)合時(shí)刻營銷時(shí)，可以有效提升廣告的表現(xiàn)。

一個(gè)美國零售品牌發(fā)現(xiàn)，Pinterest廣告結(jié)合Pinterest趨勢可帶來用戶互動(dòng)增長45%。

一個(gè)不同的美國品牌發(fā)現(xiàn)，廣告Pin圖結(jié)合Pinterest趨勢可推動(dòng)CTR平均增長36%。

因此，當(dāng)在進(jìn)行母親節(jié)的營銷推廣時(shí)，可以結(jié)合更多以上節(jié)日元素，順應(yīng)熱門趨勢實(shí)現(xiàn)廣告回收最大化。